In today’s media player development, every attempt to create a personalized media player has resulted in multiple flavors of multiple media players. Complete saturation and non-consistency! The need for a standardized video framework is in high demand and sorely needed. Adobe’s attempt is to provide a standard media player framework, code-named Strobe, to enable the creation and delivery of high-quality, monetized video experiences.
Strobe is designed for content publishers, Adobe development tool users, and Flash Platform partners – basically, anyone who is developing video on their website today. Learn more about this new project.
I’m a bit confused…
While I think the efforts of Adobe and its partners will prove worth while, the one question that automatically crossed my mind was “How this will effect the Open Video Player Initiative Project?” If you are not familiar with Open Video Player Initiative, it is a joint collaboration with community leaders like Adobe, Akamai, and others to provide a standard and open video player framework.
Personally, I was quite excited about this and couldn’t wait to see how this will effect the community. Adobe has indicated that the two efforts have a common goal. Unless I am missing something, two separate efforts will probably result into two different “standard” video frameworks. Lets just wait to see how Adobe Strobe pans out and the impact it will have.
What do you guys think?